Marketing Committee


Mission Statement

The Marketing Committee will provide a forum for members to discuss ways ASC can enhance its long term value proposition by assisting members with selling their products in the marketplace via tradeshows, virtual events, and an online supplier directory.


Committee Composition

The Marketing Committee should be comprised of energetic, enthusiastic marketing personnel representing both manufacturer and supplier member companies who have an interest in marketing and are aware of new and emerging markets in which the ASC could actively participate. Committee members will be appointed and serve a 2-3 year term.



Committee Chair

Committee Chairassists ASC staff liaison in planning meeting agendas and identifying key prospects/contact names. Estimate total time commitment of less than 6 to 8 hours per year, including time spent at meetings.



Core Objectives

  1. Assist in evaluating ASC sales and marketing oriented programs
  2. Assist ASC with providing new opportunities to represent the industry as we compete against alternatives to adhesives and sealants
  3. Collaborate with the Web Advisory Board with respect to ASC websites.


Meetings

Committee meets face-to-face at ASC Spring and/or Fall Conventions, as well as by conference call in between (estimate 2 to 3 calls per year, one hour long).


Contact

ASC Staff Liaison: Malinda Armstrong,  Senior Manager, Meetings & Tradeshows, (301) 986-9700 ext. 106